FASCO Shi "price war" Ai Yori Aoshi Air brutal face a challe

Just experienced a substantial shrinking of the international flights of China Eastern Airlines Company Limited (China Eastern Airlines Corporation Limited, referred to as "Eastern"), Air China Limited (Air China Limited, referred to as "Air China"), China Southern Airlines Co., Ltd. (China Southern Airlines Company Limited, referred to as "Southern"), recently faced with a new round of squeezing. British Airways (British Airways PLC, abbreviated as "BA") with effect from last Friday in London, the fare from Shanghai plummeted to 3380 yuan; Korean Air Co., Ltd. (Korean Air Lines Co. Ltd) 9 Yue 14 days before the Shanghai round-trip fare of Vancouver fell to 7250 yuan; the U.S. Delta Air Lines (Delta Air Lines Inc.) Shanghai from Detroit, once-only 4850 yuan. China's three aircraft have been good at the price war has been founded with foreign airline, and Ai Yori Aoshi, the three aircraft had to rush to meet the challenge.

Sino-British airline fares fall

Chinese Commercial News reporters Zuo Tiancong and Ying Guo airline learned that the company last Friday in the British airline fares with effect from 1 million yuan from 3380 yuan Meng dropped, down about 7,000 yuan. As long as September 30 this year, visitors to the official website of British Airways booking, there is a chance to October 4 this year, until March 31, at low prices to and from Shanghai, Beijing and London, Aberdeen, Edinburgh, Glasgow, Manchester , Newcastle, Jesse, etc. 7 British destinations. If you pay 600 yuan to travel to Austria, Belgium, Czech Republic, Denmark, France, Germany, 16 European destinations. If you choose to go to Hong Kong on the domestic flight can be Dragonair, Cathay Pacific Airways Free Shipping.

"Two days ago, by studying the impact the peak season, the Shanghai solo UK economy class fares rose to a million yuan, more than 95% load factor." British Airways China, said sales manager in the summer, "in October future will shift to off-season, so the fare policy is adjusted accordingly. "summer revealed that the British round-trip fares for 3380 yuan, compared with 3,600 yuan last year, the lowest 10% cheaper already approaching record lows. "Of course, special tickets on each flight which could be different, is a dynamic process, we have a special department to study how to run."

In addition to British Airways, the other foreign airline is also currently China-EU, Sino-US airline price war. South Korea's largest airline, Korean Air, September 14 return air tickets from Shanghai to Vancouver has fallen to 7250 yuan, 4670 yuan one-way. "We have signed with the Canadian aviation liberalization agreements, a significant increase in flights. While in Beijing, Shanghai, Tianjin, Shenyang, Dalian, Qingdao, Guangzhou, tourists are our hinterland, it launched a special promotion of American routes."

The world's largest airline Delta Airlines direct flight from Shanghai to Detroit, the new route, the price also very "people", from just 4850 yuan, the price of low-cost to make the outside world speechless.

Air brutality against the three major

The first half of the world's aviation market, declining demand, China's three major airlines operating international flights into the most difficult period since the second half of last year's negative growth has continued, including Europe and the United States, Japan and South Korea, the Hong Kong market, air traffic has dropped significantly. Companies have been forced to deploy the capacity to reduce the loss of serious international long haul routes will be high-quality resources, greater demand models shift the domestic market.

IATA August 27 release of July data show that international passenger traffic fell 2.9%, load factor of 80.3%. "Has been improved over the previous few months, the airline's price cuts at work." IATA said airlines overcapacity, competition, price cuts have to provide more votes.

Multinational corporations because it can become a first class, business class clientele, foreign airline in Central Europe than in China-US route has three major routes to make money. But this year has changed many large companies travel policy to restrict employee travel business class, and even company policy can only buy the cheapest economy class ticket. "Airline's profitability is to look at the average fare, with a flight from 1 yuan to 10 million air tickets are, as long as the average price is not below the profit line, airlines had to meet." Summer, told the Daily news, outer Airlines do not fear a price war, "their first class, business class is still a number of loyal visitors, and their quality of service, route network also has the traditional advantage."

Price war has always been the champions of Civil Aviation of China, China's three major foreign airline flight to face squeeze chose to meet the challenge. With Air China, for example, in the November 1 to December 30 period, Beijing from Los Angeles, only 3520 yuan, Beijing from New York to only 4110 yuan. Air China is also scheduled to resume December 20 from Beijing to Madrid, Sao Paulo, two round-trip per week.

According to Chinese Commercial News reporter Liao Jie, China's three major routes in various forms, have recently said they have determined to make the performance more than the first half of this year.

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