Exports of Chinese enterprises face a "soft nails"

The face of financial crisis, the contraction of international trade under the Ministry of Commerce warned that the threat of trade protectionism around the world are increasing this year, China experienced the situation of trade friction will be even more severe.

    However, unlike anti-dumping, countervailing and other "old-fashioned" trade friction compared to developed countries has introduced a variety of new standards as if Chinese companies export products has become a "soft nails." We should export to the target market, the standard first crossed this bridge.

    "We are now considering whether to set up production plants in Japan." Vitality, vice president of Ningbo Lu Ji-sung. He told this writer that Japan has already enacted the relevant provisions will be from March 1 this year, for export to Japan of health care equipment to implement the new standards. Under this new standard, sports equipment and health care equipment will be strictly classified opened: the machine driven by people belonging to sports equipment, while the machine driven person belongs to health-care equipment. Japan has been imported equipment for health care rather strict, not only requires exporters to have the ISO13485 certification, but also importers must have the appropriate qualifications. The introduction of this new standard, to those who make products exported to Japan, health care equipment companies set up a threshold.

    Coincidentally, the EU has also introduced the latest toy safety directive. The European Parliament adopted a new toy safety Directive (Directive88/378/EEC), covering the production of children's toys, materials, testing and market supervision. Instructions to children's toys in the manufacturing process easy to prohibit the use of carcinogenic, mutagenic, affecting fertility of toxic substances and heavy metals such as lead and mercury; restricting the use of nickel and other substances; according to the extent prohibited or restricted aromatics such as caused by allergies. In addition, the new security directive is still toy design, identity, production, importers responsibility, market supervision, set strict requirements.

    An item recently promulgated standards, China's export products manufacturing enterprises made more stringent requirements, "the first to be exported to standard" for those who had to suffer the impact of the financial crisis is even more difficult for Chinese enterprises.

    An improvement in standards for businesses is the cost increase. Lu Ji-song told the writer that the relevant provisions of the Japanese in China will be a number of health care equipment companies will be affected. "Because of the previous standards and no clear distinction between health-care equipment and sports equipment, so that domestic production of some health equipment products for export in accordance with sports equipment, so that the requirements of the enterprise not so high. Now a new standard introduced would require domestic manufacturing enterprises must obtain the relevant certification, or do not require an export qualifications. but to get certified is to pay the costs. "he said.

    Increase in the cost to the original outlet pressure on the face of Chinese manufacturing enterprises is a double blow. It is understood that, due to shrinking overseas demand, in Shenzhen and Dongguan, there are already medical device companies to close down because of reduced export orders. "In fact, some enterprises which are very good, or Wal-Mart supplier, a good day, when exports can reach more than 20 containers, but they are too depressed because of European and American markets, so enterprise was switched off." An industry persons admitted to the author, if the cost of further increases, those companies now barely could be the next one close by.

    Chinese Medicine & Health Products Import & Export Chamber of Commerce, director of Medical Devices CAI Tian-chi, told the author that in Europe, the United States and Japan is China's health care equipment major export market, accounting for 60% of the total export share, which would account for about two into the Japanese market, while the annual export Taiwan medical and health care equipment market, there were probably about 100 million U.S. dollars.

    Institute of Commerce, the international market Zhao Yumin, director, said in an interview that if a region highly dependent on imported goods, then the imported products to improve the standards, can demonstrate their concerns about the quality of products. "The emergence of product quality to consumers fear that this will improve product standards is also the country one of the reasons."

    Zhao Yumin pointed out that this raise the standard of practice, more often it is developed countries, industries and enterprises in this region of an offensive protection.

    Lu Ji-song, admits it is precisely because Japan's exports face increasingly stringent standards, so companies before considering whether to go to Japan to set up factories. "In fact, the product companies can open the machine, such as the cover and circuit board separated into different containers of export customs declaration, to be assembled in Japan. This can be marked with 'Made in Japan' mark, rather than be regarded as imported products, manufacturing enterprises in China and Japan's importers can avoid the cost of re-certified. "

    He said that as companies have passed the ISO13485 certification, but also have exported to Japan, health care, equipment and other necessary conditions, so the current enterprise products exported to Japan, and will not be affected. Coupled with assembly plants in Japan, if the need to labor, this cost will be higher than at home, so whether you want to choose to go to Japan to set up factories also need a good measure of business.

    Zhao Yumin that because of this practice to raise standards for all to enter the market, enterprises in this region, while non-discriminatory against a particular country or region of the product, so it can not be restricted.

    Zhao Yumin that from another perspective, higher standards for Chinese enterprises can also be said to be a good thing. She believes that, although it will temporarily increase the cost of Chinese enterprises, but in the long run, this also made Chinese companies more stringent demands on themselves, and allows businesses to adjust themselves according to market requirements, update technology and equipment to enhance value-added products.

    "High standards are also in helping Chinese companies improve their own quality management, control of raw material cost, is an upgrade process. In fact, a large proportion of China's enterprises can adapt to technology standards. All these years, the state attaches great importance to industry, infrastructure, building, continuously published laws and regulations, education, and guide the enterprises to cope with various new standards, so that the overall level of Chinese enterprises has been greatly improved. industry is the need for such. "She also said, continue to strengthen technological innovation is the response to various standard recipe, "If one day the high standards of China's technology must be certified, then the status of Chinese enterprises is not the case." Zhao Yumin said

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